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Effective Date: October 3, 2026

Privacy Policy

Welcome! GoldenGem Creations ("we," "our," or "us") respects your privacy and is committed to protecting it. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website or use our mobile applications, including Simply Arrows (collectively, the "Services").

We designed our games to be relaxing and enjoyable. We do not purposefully collect, sell, or trade your Personally Identifiable Information (PII).

1. Information We Collect

We collect only the minimum information required to operate our games, provide optional cloud saves, serve advertisements, and understand how our apps are used.

A. Information You Provide Optionally

  • Google Sign-In (Cloud Save): If you choose to enable cloud saving, you authenticate using your Google account. We use this authentication token solely to link your gameplay progress to your account. We do not access your contacts, emails, or personal Google profile data.
  • Game Data: When cloud saving is enabled, we store your gameplay progress, completed levels, stars earned, and achievements.
  • Purchases: If you choose to buy an optional Gem Pack, the purchase is processed by Google Play Billing and recorded by our payments partner, RevenueCat, so we can credit your account and provide support if something goes wrong. We do not see or store your payment card details — Google handles those directly. Purchases are never required to play any level or mode.
  • Notifications: If you opt in to push notifications (e.g. a reminder that your lives have refilled, or a weekly Frenzy prize announcement), we use a Firebase Cloud Messaging token tied to your device to deliver them. You can turn this off at any time in Settings or your device's notification settings.

B. Information Collected Automatically

When you use our apps or visit our website, certain non-personal technical data is collected automatically by our service providers:

  • Analytics & Usage Data: Information about how you interact with our games (e.g., levels played, session length, feature usage, and general trends) to help us balance difficulty and improve the app. If you sign in for cloud saving, this app analytics data is linked to your account's random identifier (a pseudonymous ID generated by Firebase, not your name or email address) so that one player using several devices, or reinstalling the app, is counted once. If you don't sign in, it is linked only to an identifier for that app installation. We collect aggregated, anonymous analytics on this website (page views, general visit trends) using Google Analytics.
  • Install Source: When you first open the app, Google Play tells us how the app was found (for example the Play Store listing, an advertisement, a website link, or a friend's referral link). We use this to understand which channels bring players and, for referral links, to credit the friend who invited you.
  • Device & Technical Information: Device model, operating system version, unique device identifiers (such as advertising IDs), language settings, and crash reports. If you sign in for cloud saving, we also store a short device profile with your account (device make and model, device type such as phone or tablet, screen size category, Android version, app version and language) so we can find and fix problems that only affect certain devices. This profile contains no device identifiers and is updated only when one of these details changes.

2. How We Use Your Information

We use the data we collect for the following operational purposes:

  • Providing Cloud Saves: Storing and synchronizing your game progress across devices when you opt into Google Sign-In.
  • Processing Purchases: Crediting your account with Gems after an optional purchase, and handling any related support requests or refund enquiries.
  • Sending Notifications: Delivering the optional push notifications you've opted into.
  • App & Website Improvement: Using aggregated usage trends, crash logs and device profiles to fix bugs (including ones that only affect certain devices), optimize performance, and design better levels — and understanding, in aggregate, how visitors use this website.
  • Advertising: Displaying relevant in-app advertisements when you choose to watch one in exchange for an in-game reward.
  • Security & Stability: Protecting against fraud, abuse, and technical glitches.

3. Data Storage & Hosting Location

  • Cloud Storage Location: All cloud-saved gameplay data managed through Google Firebase is stored securely on servers located in Sydney, Australia (australia-southeast1).
  • Data Security: Data transmitted between your device and our cloud servers is encrypted in transit using industry-standard protocols (HTTPS/TLS).

4. Third-Party Services

We partner with trusted Google services to power core app functionality. These third-party services may collect information as described in their own privacy policies:

ServicePurposePrivacy Policy
Google Firebase Authentication & Firestore Player sign-in and cloud gameplay storage Google Privacy Policy
Google Firebase Cloud Functions & Cloud Messaging (FCM) Backend logic (e.g. Frenzy leaderboard prizes) and optional push notifications Google Privacy Policy
Google Firebase Crashlytics Crash and stability reporting Google Privacy Policy
Google Analytics for Firebase & Google Analytics (web) App usage trends, behavior analysis, crash reporting, and aggregate website traffic analysis Google Analytics Terms
Google AdMob Serving optional, reward-triggered in-app advertisements Google Ads Privacy
Google Play Billing & RevenueCat Processing optional in-app purchases (Gem Packs) and managing purchase entitlements RevenueCat Privacy Policy
Google Play Games Services Optional achievements and leaderboards if you connect Play Games Google Privacy Policy

5. Your Rights & Data Deletion

You retain full control over your account and cloud data, and can delete both at any time:

  • How to Delete Your Account & Cloud Data: In the app, go to Settings > Account & Cloud > Cloud Backup & Sync, then select Delete Account & Cloud Data. If you no longer have the app installed, visit our Account Deletion page to request deletion by email instead.
  • What Happens: This permanently deletes your Google Sign-In-linked account and your game save record from our Firebase cloud storage. Your local on-device gameplay progress is unaffected and remains on your device unless you clear the app's data through your device settings or uninstall it.
  • Opting Out of Personalized Ads: You can reset your device's advertising identifier or opt out of personalized advertising through your Android device's system settings (Settings > Privacy > Ads).
  • Opting Out of Notifications: You can disable push notifications at any time from Settings within the app, or from your Android device's notification settings.
  • Purchase Questions or Refunds: Optional Gem Pack purchases are billed and refunded through Google Play, subject to Google Play's own refund policies. Contact us at the email below if you need help with a purchase.

6. Children's Privacy

Our games are intended for general audiences. We do not knowingly collect personal information from children under the age of 13 (or 16 in certain jurisdictions). If you are a parent or guardian and believe that your child has provided us with personal information without appropriate consent, please contact us so we can promptly remove the information.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect improvements to our apps, new features, or legal requirements. When we make changes, we will update the "Effective Date" at the top of this document. Continued use of our website or apps after an update constitutes your acknowledgment of the revised policy.

8. Contact Us

If you have any questions, suggestions, or concerns regarding this Privacy Policy or how your data is handled, please reach out to us at:

Studio: GoldenGem Creations
Email: apps@goldengemcreations.com
Website: https://goldengemcreations.com

GoldenGem Creations

Simple, enjoyable games and useful apps.

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© 2026 GoldenGem Creations (ABN 85 072 632 232). All rights reserved. Simply Arrows and the Simply Arrows logo are the property of GoldenGem Creations.