Coming soon to Google Play and the App Store

The Bull Run

Build a fortune. Pass it down. Outlast history.

Start with a little savings in 1850, 1929 or 2000 and play the stock market through two centuries of real history. Ride the railway boom, dodge the Crash, survive the dot-com bust, then hand everything you've built to your children, and theirs. How far can one family go?

πŸ“œ 200 years of history πŸ“ˆ 1,006 companies πŸ‘ͺ Generations of one family 🚫 No forced ads
The Bull Run's title screen: the golden bull over a city skyline, a saved dynasty and today's Daily Challenge
A green-screen newswire flash from March 2000: the dot-com bubble bursts
How it plays

One family. Two hundred years. Every boom and bust in between.

The Bull Run is part stock market, part life story. You make the money, then history tries to take it off you.

  1. 1

    Pick your moment. Any year from 1850 to 2000, in one of nine countries, each with its own stock exchange, currency and laws.

  2. 2

    Play the market. Buy, sell and, when history invents it, short 1,006 companies through bubbles, panics and wars.

  3. 3

    Live a life. Find work, study, fall in love, buy a home and pay your taxes. The rules of the day apply, for better and for worse.

  4. 4

    Pass it down. When your time is up, your heir inherits the lot, less death duties. The dynasty goes on until the line ends, or the world does.

Five eras

As the world changes, so does the game

The whole game dresses for its time: the fonts, the colours, the music and the way the news reaches you.

1850s – 1930s

Print

Broadsheets, telegrams and ticker tape. Fortunes ride on railways, steel and steam.

1930s – 1980s

Broadcast

Wireless bulletins, typed letters and the long post-war boom.

1980s – 2004

Terminal

Green-screen newswires, fax machines and the first trading floors gone electronic.

2005 – 2030s

Digital

Push alerts, social feeds and a market that never sleeps.

The future

Sci-Fi

Holographic displays and a world your dynasty helped shape.

Each era arrives when the world's technology does, so no two games reach the future at quite the same moment.

Le Petit Courrier, March 1900: the Commonwealth of Australia is born, and Australian bank shares jump
Real history

Trade your way through the events that made and broke fortunes

Gold rushes, the Golden Spike, the Baring Crisis, the Oil Embargo, the Dot-Bomb: 149 events from the history books arrive close to when they really happened, and the game tells you when that was. History feels familiar, but never quite predictable.

  • Every story in the voice of its age: a broadsheet, a wireless bulletin, a newswire flash, a push alert
  • Big news stops the clock so you can react, or let it run
  • Bonds, ETFs and short selling arrive as history invents them
A Tokyo technology company's share price from 1964 to 1984, with its volatility and a Buy button
The market

1,006 companies, nine exchanges, one familiar feeling

From the Chemin de Fer du Nordd to Hitachee Works and Razorfishy, every company is a gentle parody of a real one, with its own history, its own storylines and its own chance of going bust.

  • Price charts back to the day a company listed
  • Takeovers, scandals, stock splits and bankruptcies
  • Foreign exchanges in their own currencies, from New York to Shanghai
  • Analyst outlooks unlock as your education and experience grow
Edith Pemberton, a 1950s dressmaker: her cameo portrait, career and a booming job market
Life

Live a whole life, in its own time

Your character needs a job, a home and maybe someone to share them with. There are 37 careers and 36 qualifications, from telegraph operator to fund manager, and the rules are the rules of the day.

"Women can't get credit in their own name until 1975." The game won't pretend otherwise.
  • Interviews, promotions, layoffs and job markets that rise and fall
  • Courtship, marriage, children and, sometimes, divorce
  • Homes, mortgages, rent and the taxman
A new rank: Magnate, rank 5 of 8, with its gold-laurelled badge
Dynasty

Build something that outlives you

Climb from Clerk to Titan across eight ranks, each with a badge drawn for its era. Set goals for each generation, name your heir, and plan for the day the fortune changes hands.

  • Inheritance, succession and death duties
  • Influence: when you're rich enough, money opens boardroom doors, political ones, and even nudges history
  • 53 achievements and a Hall of Fame for your greatest dynasties
The future isn't written

History is real until today. After that, it's up to you.

Past the present day the world branches. Space colonies, first contact, a peaceful age of plenty or a long dark: what your dynasty does with its wealth helps decide which.

An incoming transmission from 2041: bond markets revolt. This has never happened before. History is being written.
The New York Stock Exchange in 2044, with Neural Foundry, OpenMind Labs and a bankrupt Nervidia Neural

The Concord

Humanity joins a galactic civilisation beyond scarcity. Your family is remembered for what it built.

The Commons

A peaceful world retires money and markets. What counts is the good your name did.

Dead Colonies

The off-world dream fails, and Earth turns inward to survive.

The Silence

Contact brings war, plague and despair, and civilisation breaks under the strain.

The Long Dark

One by one the exchanges close. Only real things keep their value.

Ways to play

A whole saga, or a quick challenge

Play for months, or for ten minutes on the bus. Time only moves when you say so.

Dynasty Β· Lifetime

The full story

Generation after generation until the line ends or the world does, or a single life where your score is what you leave behind.

Scenarios

16 moments in history

Survive the Crash, ride the Tokyo Bubble, keep your head in Weimar's hyperinflation. Hit the targets for stars to open new chapters.

Daily Challenge

Beat the market, every day

Five years around a real moment in history, with a new twist each day: an inheritance, a shoestring, home shares only. Everyone gets the same history, and you're scored against an investor who put every penny into the market. Keep your streak going, share your stars, and your main game stays safe in its own save.

Sandbox

No score, no endings

Play however you like. And if you're new, a ten-minute tutorial starts you in 1927 New York, just in time for the Crash.

Why you'll keep playing

Deep when you want it, gentle when you don't

🌍

Nine countries

The United States, Britain, Germany, Japan, Australia, Russia, France, the Netherlands and China, each with its own history, currency and tax laws.

⏸️

Your pace

Move a month at a time with a tap, or let the years roll by at up to 12 times speed.

🎼

A soundtrack for every era

Music that changes with the times, and with the fate of the world. Set the music and sound levels to suit you.

πŸ“΄

No account needed

No sign-in, no cloud, no waiting. Your saves live on your phone and the game plays offline.

πŸ†

Ranks and records

Eight ranks, 53 achievements and a Hall of Fame for your best families.

πŸ†“

Free and fair

Every mode is free. Watch an ad only if you choose to, for a helping hand like an angel investor, or go ad-free with a one-time Remove Ads upgrade.

A closer look

Across the eras

Real screens from the game. Scroll through two centuries.

Coming soon

Your dynasty starts here

The Bull Run is coming to Google Play and the App Store. Free to play, with nothing you're ever required to buy or watch.